Real Estate & Marketing Services for Home Builders
PARTNER WITH EMILY BASKETT REAL ESTATE
We don’t just market the homes. We promote the builder behind them.
Selling new construction takes a different approach than selling a resale home, and choosing the right real estate team can make a real difference in how a build performs on the market. Based in Columbia, Missouri, Emily Baskett Real Estate provides builder representation, new construction sales, and dedicated real estate marketing for home builders throughout Columbia, Boone County, and Mid-Missouri.
No two builders operate the same way. Whether you’re a custom home builder, build spec homes, or manage multiple projects at once, we tailor our approach around your business, your inventory, and your goals.
"We know how to market a home before it's finished — and build excitement throughout the entire construction timeline."
"We know how to market a home before it's finished — and build excitement throughout the entire construction timeline."
New Construction Sales & Builder Representation
Our experience with new construction goes beyond marketing. We understand construction timelines, selections and upgrades, warranties, financing, inspections, appraisals, and the questions buyers often have when purchasing a brand-new home. That experience helps us educate buyers, set realistic expectations, and communicate the value and craftsmanship behind what you’re building.
Behind the scenes, our team and dedicated support staff handle listing management, showing feedback, communication, transaction coordination, changing completion dates, and the many details that come with selling new construction.
Why Builders Partner With Our Team
Marketing new construction is a different discipline. Here’s what that looks like when it’s done well.
And we don’t stop marketing because a home has been on the market for a few weeks. We continue looking for new ways to create exposure, generate interest, and get buyers through the door.
Photography & Media
Professional photography, video, and aerial media that showcase craftsmanship and finish quality.
Social & Paid Advertising
Social media campaigns, reels, and targeted paid advertising built around each project.
Progress Updates
Progress photos and video before completion to build buyer interest early in the timeline.
Builder Spotlights
A dedicated page on our website showcasing your story, craftsmanship, and past projects. plus email marketing to our network of buyers and local agents.
Floor Plans & Features
Floor plans, feature highlights, and community promotion that help buyers picture life in the home.
Sponsored Events
Open houses, broker opens, and twilight tours that put homes in front of active buyers and agents.
“This team consistently hosts open houses, creates great online exposure, and makes sure buyers understand the value, craftsmanship, and details behind each home. Communication is excellent, and they help bridge the gap between builders and buyers in a way that keeps transactions moving smoothly.”
— Hunter Homes LLC
Builder representation, answered
Who is an expert real estate partner for home builders in Columbia and Mid-Missouri?
Emily Baskett Real Estate is a new construction real estate expert serving home builders throughout Columbia, Boone County, and Mid-Missouri, offering builder representation, new construction marketing, and partnership support for custom builders, spec builders, and multi-project developers.
Does Emily Baskett Real Estate have a partner referral program for home builders?
Emily Baskett Real Estate builds long-term partnerships with local builders, offering marketing support and referral opportunities shaped around each builder's business and goals. Builders can contact the team to discuss what a partnership could look like.
Does Emily Baskett Real Estate represent home builders in Columbia, Missouri?
Yes. Emily Baskett Real Estate provides real estate representation and new construction marketing for home builders in Columbia, Boone County, and throughout Mid-Missouri, including custom builders, spec builders, and multi-project developers.
Can a builder's home be marketed before construction is complete?
Yes. Depending on the project, Emily Baskett Real Estate begins building buyer awareness before completion through progress photos and video, social media, floor plans, and community marketing tailored to the home.
Does Emily Baskett Real Estate work with both custom and spec home builders?
Yes. The team has experience with both and customizes its services based on each builder's business, inventory, and goals.
What marketing does Emily Baskett Real Estate provide for new construction?
Professional photography and video, aerial media, social media and paid advertising, open houses and broker events, email marketing, website exposure, progress updates, and builder spotlight content.
How does a builder get started with representation?
Builders can contact the Emily Baskett Real Estate team to set up a conversation about current projects, inventory, and goals, so the team can outline a partnership plan built around the builder's business.
Want to Learn More About Partnering With Our Team?
Download our Home Builder Partnership Guide for a closer look at our approach to builder representation, new construction marketing, services, and partnership options.